The platform is rolling out a new feature that enables them to reduce the volume of AI-created content appearing in their feeds. This initiative comes as the service announced that it currently hosts more than 1 billion content made with AI.
Pilot Phase and Launch
This change is being tested over the coming weeks before a widespread rollout. This advancement aligns with a increase in AI content, spurred by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing channels on another major platform only show AI-generated videos. A significant portion of this material is deemed “AI slop”, a label for poor-quality, factory-style content that is often nonsensical or surreal.
“We know from our community that many people enjoy content produced via AI tools, from AI artwork to educational videos, and we intend to give people the power to adjust the amount of that, according to their own likes,” said a platform representative.
AI on the Platform
The service announced that there are now 1.3 billion videos on its app identified as AI-generated. In total, over 100 m pieces of content are submitted to the app every day, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Users will be capable of limit or boost the level of AI-generated videos they view by opening the content preference option in the application and selecting “AI-generated content”. Further subjects that can already be controlled under the tool include news, fashion, cosmetics, and choreography.
Platform Guidelines
TikTok’s policies mandate content makers to tag “realistic” AI-made content, and it bans harmful deepfakes of celebrities or crisis events. Any believable artificial content that is unmarked can be taken down under its user guidelines.
Additionally, the service will from now on attach an “AI-made” label to content produced via its own AI tools, or detected by an cross-platform project for spotting artificial media. This step is aimed to help prevent users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The company is also establishing a two million dollar AI literacy fund for professionals and institutions to produce learning resources about ethical AI use. This project will assist charitable organizations dedicated to educating coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, following discussion over proposals to make redundant a large number of content moderators in Britain. The company is planning to eliminate 439 jobs in its user protection department in London, with labor groups and online safety experts voicing alarm that humans are being replaced by automated systems.
A senior executive explained that staff-based oversight would still have a role, but AI can safeguard staff by removing the most graphic content prior to it has to be seen by people. TikTok stated a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to the use of its machine learning processes.
We believe it is crucial to combine people and machines to keep the platform safe,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as swiftly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
